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Niche Marketing

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You see a lot of hype about niche marketing these days. Why is niche marketing so popular? Because all the generic stuff has been taken on the internet. There are too many people searching for “cars” for you to ever sell a car by using the keyword “car” unless you can pay $10 a click on Adwords or hundreds a year for a webmaster to keep you on the front page of Google results.

However, you may be able to sell an E-book on how to restore the paint on cars made in the ’60’s, because, although there are certainly not as many people searching for how to restore paint on old cars, the ones who are, are probably pretty serious about getting some good information on it. If you can provide what they need for a just a small fee, they will most likely take you up on it. Better yet, if there is not many people offering solutions on how to restore paint on old cars (keyword to search results ratio, remember) then whoever IS searching is very likely to land on your page, and needing the information you are offering, likely to make a purchase.

Using the keyword popularity to search results ratio, and by implementing the Ready-To-Buy traffic theory, you stand to convert an awful lot of the traffic you capture in organic search results. Organic search result traffic means people who came to your site after searching for a certain keyword or phrase.

So, checklist time:

  1. Do you have a Ready-To-Buy niche in mind?

  2. Do you have click-able keyphrases for it that have a good keyword popularity to search results ratio?

Ok, so you now you have a niche and click-able keyphrase that will bring in Ready-To-Buy Traffic. What else do you need?

  1. Something to sell

  2. A place to sell it.

  3. Extra content (to explain and point to what you are selling).

  4. Traffic and Link Building Strategies (not yet covered, but when they are, I will edit this post with appropriate links)

If you are thinking, Wow, this looks like a lot more work than I thought you had to put into on the internet to make money, well, you are right, its a lot of work and time with zero to little results in the first 3 months.

Hopefully you can utilize the instructions, links, and tools to make it as quick as possible, however. My main problem was always traffic and link building.

So my posts will be on how to build links and get traffic the fastest, search engine friendly way possible. If you don’t make it search engine friendly, you may shoot to the top of rankings for a day or two, but be de-indexed and disappear from search altogether if they catch you. They could also de-index your inbound links and ruin your page rank that way.

So, look for how to build links and traffic fast as the next topics coming up..

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Ready-To-Buy Theory

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Hot niches that sell

Get traffic that already has its credit card out for you!

The best niches to get into are those that stand the test of time, and will continue to be popular next year and in 10 years. You don’t want to put a ton of work into something that fizzles after the summer is over. Not unless it will guaranteed get super popular next summer and the summer after!

So what areas will stand the test of time? There are three main ones I can think of, and they all have to do with things people have been dealing with as long as there have been people. These are health, money, and love. Rap stars rap about this stuff all the time, and why? Because they are the main things on anyone’s mind, all the time. The three main desires of any human being. Health, money, and love. And if you are a cool rapper dude, you are required to brag about the fact that you have all three in spades.

That brings me to the next point in our theory. Ready-To-Buy people are looking for solutions to things that are on their mind, that they are thinking about all the time, that causes a real problem for them. Ready-To-Buy people are the non-rappers in life, people who can’t claim to have a lotta hoes and rain money and look like a dime or whatever.

Now, obviously these three things are well commercialized on the internet as well, but there are SO MANY angles and various sub-topics within each of these three Ready-To-Buy niches that, literally thousands upon thousands of different angles on problems people have in these three areas.

Take health for example. Here is a short list of different angles you can go with:

  • Weight loss

    • obesity in kids

    • obesity in pets

    • office workers

    • old people

  • Wrinkles

    • stretch marks

    • scars

  • Heart Attack Risk

  • Natural Ways to Heal ____.

  • High Blood Pressure

  • Living w/ a Donated Organ

    • kidney

    • lung

    • heart

    • bone marrow

The list goes on. What sort of list can you make for love? What sort of list can you make for money? A lot of them will be taken, but most potential niches are not yet taken! You can and will find many you can run with!

Whatever niche you choose to fill, just make sure its about something that is on people’s minds. Maybe not even on most people’s minds, but if its something that will take up the intense interest and concentration of even a few people, you can make sales and convert like crazy on all the traffic you get.

Niche Marketing: A Place to Sell It | Free Domain Names and Free Websites

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I have noticed that this is the one place nearly every niche marketing “expert” online doesn’t go into much, if at all. You have to really search for anyone to tell you where and how to set up your niche idea, and if you do, those places are surely not free. However, there are tons of free places to set up your little niche marketplace/informative website.

http pic

Your domain name is the first thing search engines look at to see if you match the keywords that are searched.

Before I show you where to find these places, I do want mention that it might be a good idea to get your own top-level domain which costs $10 if you buy it at the right place. Simply because your domain name is huge when search engines calculate the relevance of your site to any given search phrase. You will still be able to choose your domain when you use a free site, but it won’t be a top level domain, which is a bit better. Example:

http://www.jobsavailableinSD.com vs. http://www.jobsavailableinSD.angelfire.com

Which one would you click on and trust more to show you a lot of great jobs available in South Dakota?

free hooks

Use free websites and pages to start your niche website or niche affilitate selling.

There are three places I can recommend. The first is www.gybo.com where Google offers free websites and free top-level domain names to businesses for one year, and then they charge like $5 a month. However, you can type in about anything, just type in info about your niche instead of a business and then you get a top-level domain free and 3 page website free for a year!

Plus, it comes with a great site builder and templates, so that you don’t need to know html or anything, just point and click and resize and upload photos and put your content in and whatnot. You don’t need more than three pages for your niche website if you just put a lot on each page and have people scroll down to see all of each page. In fact, I just tested it out, and yes, if you make a new Google account with a fake name and whatnot, AND you have another credit card or debit card to use, (they take credit card info so people can’t just spam them and get tons of free sites) you can get another free website and free domain name.

The second place is www.webs.com where you can get a free website, free templates, and point and click site builder. I put this one next because I think if you are going to have your domain be attached to a different top level domain, webs isn’t a bad one to have. It still looks professional and like it is completely legitimate. However, the site builder and especially the e-commerce options are a little less easy to understand than the next site I will show you.  The features ARE still perfectly usable and viable, even if clunky, so don’t be scared away. Check it out before you decide for sure. You may end up using all three options I lay out here!

The last free website suggestion I have is using www.weebly.com which is like webs but the site builder is simpler and easier to understand. I personally especially like their e-commerce product blocks designed for selling your own product through paypal, also. If only there were a weebly with a webs-like professional name. (just a note, if you use Adsense on weebly while using their free websites, they take half of the earnings. If you upgrade, they don’t take any of your earnings though, I believe.)

On webs and weebly, you have a choice of buying your own top-level domain, which is your own decision. Honestly, it might help you rank better for whatever phrase you choose as your URL, but you can definitely do without it also. It’ll cost you more on these sites to get a domain name, so you could get one elsewhere and use it, but I think they may also charge you for that.

The free site builders are awesome for someone with little technical knowledge. It always helps when playing around with websites to know a little basic html, but you don’t particularly need it.

Also, I will be posting a little instruction booklet on easy html for beginners soon. So look for that if you have a hard time with it.

So if you go without a top-level domain and keep it strictly free, you still should use your main key-phrase as the URL, or as close as possible.

You could also use places like

  • Squidoo.com
  • Hubpages.com
  • wordpress.com
  • blogger.com

to make niche pages and blogs for free. In fact, this is what I usually do first, to give my niche a test drive and see if its worth it making a whole website on it.

These are very simple and easy to use too, though I don’t like a blog for the fact that it can be hard for visitors to navigate easily to each and any topic and post you make unless you put every post as a category as I have here.

The great thing about using hubpages and blogs at first is that you have a ready made great place to link between once you do make your free website. Or you can transfer all your great content from the blog to the website, and delete the blog or change its content so that its not duplicating your website.

Just a note: if you like this information, and want even more really valuable info on all the ways to do everything online for free, be sure to subscribe if you haven’t already, so you will be the first to know when we switch to membership only and start revealing the heavy stuff!